The client was looking to make the sale of VAS services more efficient and scalable. They wanted to upgrade their current set of landing pages to make the overall experience for carriers more appealing, simpler, and more consistent. The landing pages should also be able to collect lead information and forward it to the Sennder team via email, Slack, and Google Sheets.
The project we about deploying a UI design system into a fully interactive website. We decided to use Webflow instead of WordPress because it offered a limitation-free platform and the ability to easily maintain the website using Webflow's CMS.
The client had a few specific requirements for the website. First, they wanted a platform that was free from limitations. They did not want to be restricted by the design capabilities of a particular platform or the functionality of a particular CMS. Second, they wanted a platform that was easy to maintain. They did not have any developers on staff, so they needed a platform that could be easily updated and managed by non-technical users.
Performance Marketing Manager
Principal at Education Union Lab
CEO at Jumpstart, Headcount, Novel
CEO at Boomjolt